![]() How to send bulk email campaigns effectively 1. ![]() Now that we have seen some of the reasons why your emails are ending up in the spam folder, let’s see how you can send bulk emails the right way. Tip: Avoid regularly changing the “from” information, otherwise you’ll confuse subscribers. The best place to place the address is at the bottom of the email:Įxample of an email sent with a clear and recognisable “from” address You can also use a commercial mail receiving agency. This can be a PO box or your current street address. You are legally obligated to include your physical address in your email. There is no physical address in your email Some ways you can increase engagement include writing great subject lines, scheduling your emails for the right time, segmenting your list, and sending personalized emails. You need to increase your engagement rate to increase your chances of ending up in the recipient’s inbox. If you have low email open rates or most of your emails are deleted, you risk getting flagged as spam. Webmail providers look at your email engagement rates when making spam filtering decisions. Provide an unsubscribe button in case they want to opt-out of your list. Tip: It’s best practice to ask subscribers if they’re still interested in receiving emails from you. If you don’t refresh their memory and start sending emails as per usual, subscribers might report your address.Įxample of a re-activation email from Boulevard Brewing Co. Explain who your brand is once again, why you took a long hiatus and your email schedule for the future. If you haven’t sent an email in a long time, send subscribers reactivation emails first. Your “from” address should be from a name they recognize. Your company name should be visible so the recipient can see who the email is from. To stop this from happening, ensure that your branding is visible in the email. But the individuals who subscribed to the email list one year ago have most likely forgotten about you so they think your email is spam. Maybe you abandoned your email marketing strategy and are now trying to resurrect it. They don’t remember signing up for your newsletters. The answer is simple – they have forgotten who you are. The question now is – why will a subscriber, who has permitted you to send them emails, flag it as spam? Once the spam complaints reach a certain number, any future email you send will go directly to the spam folder. It doesn’t matter whether the email you sent was spam or not, the ISP listens to whatever the recipient says. When subscribers report an email, the ISP will record it as spam. Your subscribers have forgotten who you are Make it clear to visitors that they will be receiving newsletters from you by sharing their email address.Įxample of an opt-in bar embedded in the EmailOctopus Blog site 2. To get permission to send emails to people, add an opt-in form to your website. The major ones include Gmail, Hotmail, Outlook and AOL.) ( ISP stands for Internet Service Provider. Your email deliverability will reduce, or worse, you will be blacklisted. And when a ton of recipients start marking your emails as spam, ISPs take notice. ![]() With a cold purchased list, recipients are likely to mark your email as spam since they’ve had no prior contact with you or your company. So you risk being banned from these platforms too. And emailing people without their permission is against the Acceptable Use Policy of all the major email marketing platforms, including EmailOctopus. By sending unsolicited emails to people, you risk violating the CAN-SPAM Act and other international anti-spam regulations, which could result in a fine of thousands of dollars. The worst thing you can do is buy a list of email addresses. This shows that you respect the recipient’s privacy and ensures that you are sending emails to individuals who are interested in hearing from you. The best way to ensure that your emails do not end up in the spam folder is by getting permission from the recipient in the first place. You don’t have permission from the email recipient How to send bulk email campaigns effectively.There is no physical address in your email.Your subscribers have forgotten who you are. ![]()
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